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In this episode, we talk to Vera Chamberlin, a luxury interior designer who has helped clients sell their homes for millions of dollars. Vera shares her secrets for creating a home that is both stylish and appealing to buyers.
We discuss:
How to use timeless architectural elements to create a sense of luxury
The importance of natural light and natural materials
How to juxtapose masculine and feminine visuals to create a balanced and elegant look
The importance of layering textures and tonalities
How to create a minimal yet elegant look that goes beyond trends
If you are a real estate agent, this episode is a must-listen! Vera's insights will help you create homes that sell faster and for more money.
JEFF FARGO 0:00
just you're just you're needy.
Vera Chamberlin 0:02
You're my person needs its own chair.
JEFF FARGO 0:05
Yeah, that's the one on here. One on here. The thing I've learned with with YouTube most people are not going to watch the entire full length one hour video. There's not unless it's like my dad, he'll he'll watch it. But the SEO part super
Vera Chamberlin 0:22
fans Well,
JEFF FARGO 0:22
that's true super fans that start getting really into and I'm going to start pushing more content now with random people with my guy. I'm going to start putting more stuff now like Spotify and Apple. Yeah. And so podcasts like real podcast stuff and audio of places as well. That's all going to start next week. I'll definitely start calling out thank you. And the thing I learned about chapters, I hired THiNK Media who's here in town, and they're freaking phenomenal. I've heard Oh, Vera, they're
Vera Chamberlin 0:52
just doing like YouTube stuff or lose
JEFF FARGO 0:55
YouTube. million subscribers on their on their multiple channels, but I'm paying and doing their video ranking Academy. It's excellent. It's like 997 for the year, but your like lifetime content and ideas and tutelage you get and it's very, it's a private Facebook group. So it's very collaborative with people from all over the world and sharing ideas. It's super cool. And yeah, the biggest thing I learned from them with SEO. Now, a lot of times when you Google something, it'll bring up a YouTube video and the exact spots at that YouTube video where they are answering your search query.
Vera Chamberlin 1:32
Oh, is that where like you can find the little. Now when you Google something, it shows up like a little thing and answering. Okay, so that's the chapter
JEFF FARGO 1:40
four minutes and 53 seconds into Jeff talks. gets paid to do that
Vera Chamberlin 1:45
nowadays, right? One guy saw like, maybe like Who was it? Not her mosey but one of those other big like, influential people saying that this is like an actual job. Oh, yeah, you'll have you can go on like finding the bookmarks of the you can go video,
JEFF FARGO 2:00
I'm going to use my guy Austin here in town, but you can go on Upwork I love Upwork. I used to use Fiverr. But now I'm a big Upwork guy and hire a freelancer that does YouTube, YouTube post production. YouTube, SEO. Yeah, is big. And most people don't do it. But to put timestamps in your description. And in that within that timestamp, what relevant topic is being discussed? And then Google takes that and has that help answer people's questions via search queries? So that's a biggie that I'm gonna start to do. Yeah, that and like links, all your socials should go in there and links to whomever you're speaking with should go in there
Vera Chamberlin 2:40
in the bookmarks in the bookmarks, yeah.
JEFF FARGO 2:41
I don't know, all all this stuff, all this stuff should go in to all those chapters. Should have not not the links to people, the link should go in the description, whatever you're talking about, like for the for this timestamp for this video, I'll put it on YouTube SEO will be will be
Vera Chamberlin 2:59
it'll be like, how to figure out how to do chapters on a video like this would be one right? So that's why people are on YouTube. Crenn that's what I have is basically explained it. So and that's all Yeah, Mark is having
JEFF FARGO 3:15
those conversations. And then timestamping those conversations within your description on YouTube. Yeah. Is a biggie. And I mean, just the organic SEO is huge. As and you can't look up when we're talking about it. I have my first Tiktok video on over 100,000 And I mean, you're like that's you almost every post probably
Vera Chamberlin 3:35
no, it's not but it was it took me a long time to get that. I mean, you I was on Tik Tok for a few years before. My posts never had more than like 1000 really likes Yeah, and then it was the most random posts it was not it was not polished it was not one of these like cool interior videos of design and that are all like windy or cool shots with good music. It was literally me doing an electrical install walk. Where I was just saying okay, with a light fixture like this and way no light Let me back up, just going through the creative process. For me, it was a creative process and collaborating with my electrical crew, but some people looked at it as me being a boss lady. Somebody looked at it some people looked at it as me being a bitch but okay, which always be nice, actually. So I don't know. I like people I work with I'm nice too. So, but I guess people don't sometimes people don't take well to telling what telling them what to do. But that's actually their job was to listen to what I have to say because I'm the designer but and and then a lot of people thought the electrician was cute. So then there was in their mind set Soul tension between. Yeah, he's good looking guy, young guy,
JEFF FARGO 5:03
you know? Well, then yeah, of
Vera Chamberlin 5:04
course he's such like fit young guy, of course. So I guess they were getting ideas in there who knows what it was, but that one like a million and then that one hit a million and then all the numbers went up on everything else. And then we just were like, do we have any more electrical installed footage? And we just started releasing?
JEFF FARGO 5:29
We need a hot electrical installer. Yeah. And just to start going, like idiosyncratic detail of what of what he does. Yeah. And you're just there kind of guiding him along? Oh, yeah, that's so that's gonna hit there's a bunch of different hot buttons that hits.
Vera Chamberlin 5:42
Yeah, the problem is, is that that's the funny thing, it's almost harder sometimes to do that shoot than it is to do. Because when I do a job block or an install, it's just, you know, you're just, oh, the plumbers are in right now. Or maybe not plumbers, but the tile guy is in there right now. And he just finished this, whatever. So I have to kind of like run in there and check on things. And it's just, it's a little bit harder to do
JEFF FARGO 6:13
your job. I could never do ever, because you are. You're dealing with a client, and their expectations, and all the emotion that goes in to that. And you are changing, you know, their lives, room by room, house by house, you're changing their lives. And it's getting their perception on what they want to do. within their budget. Yeah, to evoke those emotions that they're trying to, you know, they're trying to expand upon internally. And my hat is off you because you do it really well. I'm not blowing smoke up your skirt, you know that? I think you're you're very freaking good at what you do, man and you walk them? And how is it you achieve that balance? Where you respect and honor your clients? Set expectations? Yeah, you know, there's champagne tastes and beer pocketbook. The not much we can do sometimes. So how do you how do you do that? And working with contractors, subs, doing all that you're you're hurting kittens, you're spinning plates, how you doing?
Vera Chamberlin 7:19
Some of it? Yes, a lot of that is done right in. Some of it is the pre qualifying pre qualifying. So I talk to them, I get to know them. And I decide whether that's a good fit, that we're going to be a good fit. And then also, before that I have a design proposal. So I fill out a lot that way all so and then tweak that. And then I will finalize with the design presentation, and then everything will be figured out. And you know, any adjustments that need to be made are done. And then, I mean, it's one of those things that I figured out I've learned the hard way I've put it even in my contract that says you're hiring me because you know that I know what I'm doing and that you like my tastes based on the work I've done. Therefore, you kind of have to give me some discretion and just trust me, and it doesn't say it exactly. In those words, it's a little bit more illegal. But it says that in my contract to kind of give me creative discretion. I happen to be a people pleaser. And I've just always been this way or Yeah, I know you are. Yeah, thank you. So I, it's not something hard for me to do to try to make people happy. It's what I like to do. And so there's that factor also, but I will sometimes kindly try to edit what they're wanting, right? Like maybe say, Okay, well, we can do that. And then this is what's going to happen. And I present how maybe that won't work well, because there's another because it's not just I think when clients and just people that aren't professionals at designing, they think of something like I really like that, that chair in that color. It's cool. And then they're like, I really like this kind of kitchen. Oh, and I really want like a black wall and they're not thinking of everything together. They're just thinking this is cool, let me or this is pretty or whatever it is. And that's where I kind of have to guide them back also to their initial vision. And it's a little bit of what I do is I my like my proposal and my presentation is based on all the notes and everything that I've figured out about them that they want their needs, their hopes, their dreams, and then even just I'm visiting their home, and I love it, especially when their home is a complete mess. So I can actually see how they navigate their life. And I can see where the chaos is. And I can usually problem solve that way. So it's not just about a beautiful home, it's also about the functionality of it and making everything cohesive, because it doesn't matter if I make a home beautiful if they don't maintain it. So I try to make that happen. So I remind them sometimes if their initial vision if they're getting distracted or loss, also so there's that,
JEFF FARGO 10:34
I love that you're not just to set it and forget it. Interior design professional, that you're someone that this is a long term thing. You're gonna live here for many, many years, if not the rest of your life. And we're creating an atmosphere for you to you know, grow. be comforted. This is your you know, your your fortress of solitude, is what you're creating for people, which is super cool. Do you loads IKEA? Do you drive by IKEA in the southwest here in town and be like,
Vera Chamberlin 11:01
no, no, because I was, gosh, I lived off IKEA when I was in college and all of that right? Yeah, it's and there was a point of time that I remember being in high school actually. And thinking everything was so cool. My my dad was an antique collector. And I just grew up with so many antiques, all I wanted was IKEA. Ironically, I of course, don't necessarily use those. But I actually will occasionally buy stuff from Ikea for staging staging homes. Just because sometimes depending on the level of what you're in, sometimes I'm putting, like Airbnb packages together or short term vacation packages together for investors. So I sometimes that's where IKEA is a good source. It's it's affordable. Are you
JEFF FARGO 11:52
just Vegas? Are you doing stuff all over the country now?
Vera Chamberlin 11:56
Currently, I have a project in West Hollywood, and I have a project in Sedona and Vegas, so I potentially can do it all over the country that I mean, technology is such an amazing thing right now. Yeah. And making in which I have done creating basically designed packages and everything where project managing it is going to be a little bit different if it's in a farther away part of the country. I mean, of course, if you have the budget to cover my expenses for me to fly out and miss out on other work and things and do the project management, then that's great. I can do that, too. So
JEFF FARGO 12:39
you are in a universe because you've been here for a little while. But everyone here in Vegas is like I'm only one this away from getting a reality show. I'm all this and everyone here wants a frickin reality show. Right? And you're like, we're the only people I know that needs a reality show.
Vera Chamberlin 12:54
Oh, well, actually, I don't know if is that a good thing? I mean, it's a compliment it's a great thing. No, no, it's it's a common the very least amusing it's it's
JEFF FARGO 13:05
it's either to me it's coming complimentary because it's it's either all your giant shit show your train wreck, everyone wants to see it, you're like a four car pileup on the 250, which everyone has to see on a daily basis. There's moments like that was like the Osborne's like that was easy. Like every every episode with him and Sharon. But for you, it's more about how you have curated your brand, to now like in the most transient city on the planet. Most people here like three to four years and they leave. So to even think about hiring an interior designer, to me is challenging at best. First of all, given those those set parameters. Yeah. And you do it, and you do it though. You own your shit. You freakin own your shit Vera, and I love that about you. You're like going to do this, you're welcome that you're going to do this. And this is why I think you should do it. And I'm going to stand by it. And, you know, you're you're like, you're like Dirk Diggler of interior designers. You're just, you know, you bring it man.
Vera Chamberlin 14:02
I had heard that in a long time. That's amazing. You bring it and i
JEFF FARGO 14:05
i I commend you for that. Because you're welcome in it in a society now that it's oh, I want to make sure everyone's happy and please, everybody and all that and you do you are a pleaser. You know, we've been friends for a while I know that your your big thing is you put anybody else ahead of you. Yes, you know you are a You're an amazing mom. Sebastian is blessed to have you as a mama. You're welcome. And you're active and involved in his life. But you also care about the people that you work with.
Vera Chamberlin 14:34
Yes. Right. So yeah. How do you
JEFF FARGO 14:37
really set up those standards to when you're talking to somebody to say, like when you know, that they're good enough to work with? It goes both ways. Yeah, exactly. You know, is a very powerful word for exclusivity of your brand. Yeah. And how do you go through that process internally?
Vera Chamberlin 14:58
Internally like for mental emotional standpoint. It also helps that i think i i from over the years, I usually I'm just an open person, I think. And I have an open mind and an open heart. And this might sound a little new agey, but I just opened, so I'm always, I usually find there's something to like about almost everyone in some kind of way. Or a common ground that I can find with almost everyone. So maybe I'm not, I'm not super picky, maybe people's personalities, in terms of their, but I, you know, I think what's really important is for me to have a very strong brand message in all my and my website, my portfolio, and my socials. So you're gonna see my aesthetic and my tendencies. And so you're either gonna like it or not. And then so you're, I'm naturally attracting people that are in some way, like minded and, and, you know, they're gonna, we're gonna get along, I have had clients where I've just learned the hard way to not just accept everything. And I, sometimes if I know there's gonna be a quota of difficulty. That's just where I'm going to just be very, very, I guess I have these guidelines, and I just won't deviate from them. And then there's really nothing that they can really do that or that is going to disturb, I guess, the way I my process. Now, if it's somebody that I really like, and I'm really excited about their project, if you vibe a lot with somebody, there might be more concessions that I'm making for that project. Right? Because I'm like, really excited about working with that person. It's fluid out. Yeah, exactly.
JEFF FARGO 17:09
There's no set guidelines of what you're doing. It's very fluid. Yeah. Because dealing with different people every day. Yeah. Right. Whether it be whether you're talking to a client to see if the discovery phase to see if, like a first date is, are we gonna go down this path together? Exactly. Yes. Or no, it's such a personal thing, to let somebody into your home to say, help us create the mood for this home? Yeah, for a very long time, given the set parameters and the you know, this set budget and all that stuff is huge. Yeah, I think that your role, very often, if not, every, every time is more important than that of a realtor. I think that
Vera Chamberlin 17:50
eraser definitely going to have a much longer relationship with
JEFF FARGO 17:53
with me, most Realtors just don't stay at 80% and 80%. Don't stick around. But yeah, I'm gonna buys a house. It's like 80% of that of those people do not use that realtor again. Yeah, because he has not stuck around before. Yeah, right. And where we've you, you'd like, they're gonna look at that chair, that couch, that lamp, whatever. And say that very helped us with that.
Vera Chamberlin 18:14
And that process also, like, let's say, if you're dealing with a new build a new build is going to be, I'm going to be with that person for about two to two and a half years, a lot of times. So that's a long process. Now, if it's a remodel, I'm spending at least six months with that person. Okay? Like, at least on a weekly basis that we are touching bases. It just depends on what there's parts of the project where there's a lot of communication and a lot of interaction. And then there's parts of the project where it's just on a weekly basis. I've been in touch with them. But there's, it's it becomes very intimate, because you also have to understand the dynamics of their home and their relationships in their house and their day to day it's it becomes a pretty intimate relationship. It's so yeah, it in some regards, I would say yeah.
JEFF FARGO 19:10
For you, cuz you're now you've you're branching off into doing Airbnb stuff. For people, you do new build, you do resi resale. What is for you? What is somebody where they have to be at in order to hire you with their mindset? It'll screw budget for now. But if I'm getting a new house or a resi, resale home, whatever, what are certain criteria I need to qualify for internally to work with to hire an interior design professional at your level?
Vera Chamberlin 19:43
Well, gosh, I think is you have to let go a little bit.
JEFF FARGO 19:53
I think really, yeah. Talk to me about that.
Vera Chamberlin 19:56
Because if you try to control the process, too much, it's going to end up looking the way your houses have always looked. So it's not going to be as curated and picture perfect. And then also to trust, whether it's me or another designer, if they're kind of pushing for something, it's, at least in my case, I know it's for a reason. And it's because I figured something out about their life that they need. And that it's really lacking. Like, I have a project that I'm working out and Henderson and I really pushed for converting a wall because they didn't have a proper entryway, that would be a good mudroom, and covert converting a wall off of the garage in the house, to make it into a mudroom locker area. Just because of the of the wood, I noticed the how things were just all over the house. And just there were no beautiful moments happening. And it was just, it seemed like a lot of chaos, basically. And I really pushed for it and really pushed for it. And you know, they at first, the wife wanted it, the husband didn't understand it. And then now they're 100% on board and they they can't they receive a text recently, just like oh, I can't believe I haven't done this yet. Just they're noticing the chaos of their day to day with kids home and leaving in and out of the house and just having a place to drop things off basically in a system that then you train your kids to do so.
JEFF FARGO 21:35
That's the impact. Yeah, it's bananas that you have and people don't think about it that Yeah, right. I grew up my mom's best friend Maury catch I catch I interiors. So like my mom had a townhouse on Canada Lake and Marie came in and did the whole freakin thing. I know. And it was awesome. Oh, like there was even in the bath the downstairs bathroom. When you'd sit into your business. There was like birds that were like painted on the on the like I was it was I love that and flowers with their like Latin name next to the flower. Oh, I love it and a little bit of pointing out because she just passed away but it'll say yeah, it says it said hi, Donna. Oh, and I'll never forget that stuff. Like that's how she had her home. Yeah, done. And that was the impact that Maury had. And they were lifelong friends. She introduced me to his his wife. Like that's how that's how they were friends. But he became an interior designer. And that's the impact that he had on my life and my mom's life. Yeah. Was I grew up in that.
Vera Chamberlin 22:38
Wow, that's amazing. Yeah. Yeah. Thank you like it's it's crazy. Also the experiencing that craftsmanship. Right. And that's also the East Coast craftsmanship. That is it was you and I have in common when we
JEFF FARGO 22:51
do it was she was on the shore north shore of a 17 mile long Lake and her townhouse unit was right there on the point. And it was a cathedral ceiling with skylights, and a little like three foot border around. And there he had painted ducks, like landing.
Vera Chamberlin 23:08
Oh my gosh, that's amazing. Taking
JEFF FARGO 23:09
off. Yeah, it was just like she just gave them all. Yeah, it
Vera Chamberlin 23:13
was just as a kid to see that you just children just want to see just lots of stuff around them. And I remember
JEFF FARGO 23:19
guys on scaffolding being younger being guys on scaffolding with white jumpsuit, some of the repainting this stuff.
Vera Chamberlin 23:25
Yeah. And that was amazing. I was like, whoa, wow.
JEFF FARGO 23:30
Think of how much time you spend at home? And what type of investment are you willing to make to make that place? So harmonious that this is my this is a place that can recharge? Yeah. And what are you willing to do to make that happen? And what's the value of your time to either do it yourself or to hire professional? Yeah, to take that journey with you to crawl into your brain? And to have a really multi year if not lifelong relationship with you? Right. So what are some of the fun projects you've worked on? Like some of the ones that stick out to you just were like, Yeah, homerun. Loved it. It was fantastic.
Vera Chamberlin 24:09
Um, there was the one in Spanish trails. That was a $5 million home. That one is still just such a phenomenal one because the budget was so massive. The budget I think ended up being $1.7 million. So on remodel,
JEFF FARGO 24:29
there was a house
Vera Chamberlin 24:32
it was about 7600 square feet, I think. Yeah. So I was able to do everything that I wanted. And because there was no budgetary limitations and and then also, complete trust was put into me for that project as whatever I said was, what they went with. So that was definitely and it's a stunner. It's like a showstopper. It's like my, my Instagram is just littered with images or imagery from that project because of that and I think it's by not having like handcuffs put on me basically I was able to just achieved greatness. So
JEFF FARGO 25:20
within the home what like what what specific facets of the home were just huge for you the love doing. Tell me about it.
Vera Chamberlin 25:29
So on that house specifically. So there's just so many things that are sometimes I guess other people wouldn't even notice. But for me, they mean something, such as there were no baseboards. So it meant that all the walls had to be perfectly skimmed and even out so they're completely even in perfect all the way down. And not the wood flooring was perfectly and it was brushed French oak, that it was just a perfectly clean line all around. And this house was particularly beautiful to do that because it had so many rounded corners. It didn't have a lot of corners. throughout the house, everything was kind of rounded. And then what else at creating, having completely custom door jams and doors that I designed and completely manufactured just for the house where I had the door jams were projecting. So they were several inches out and thick, white, black and just little details like that, that most people probably don't notice. But to me, it's just like that's so gorgeous. Of course there was just the obvious things such as, you know, a massive 12 foot ceiling or 12 foot high down motto marble fireplace that was just black and white and it looks like one of those like, like what when you go see a shrink and they would show you something like what does this look like?
JEFF FARGO 27:04
Painting? Yeah horshack tests. Yeah,
Vera Chamberlin 27:07
exactly. It looks like that. Like what do you see?
JEFF FARGO 27:10
A picture that with like a giant like polar bear rug in front of it.
Vera Chamberlin 27:14
I did have a Brazilian cowhide rug course you did. Of course you did.
JEFF FARGO 27:18
And flutes of champagne. And you know There you are.
Vera Chamberlin 27:21
Right on the bar. Yeah, the bar area that I created with like, that was arched and glass and. And then that whole house also opened up to the outside it had instead of having two walls, so it would just open up and then the kitchen. I designed it to be completely indoor outdoor double Island. The second island actually opened up completely so it was all glass and opened up. So you could have and then the poll was there. So you know you could have I guess your chefs probably just making you food and if you're
JEFF FARGO 27:54
spending over a million dollars to get your house redone, you better be hiring a freaking show. It's a $2 billion, you know, project for you. Yeah, you better be hiring a chef or a team of chefs yeah have been Wolfgang Puck butterfly in to make your we know your your Kobe. Yeah. And then
Vera Chamberlin 28:11
like little details, I had a dog wash that this another one that people don't necessarily notice. But it had a dog wash, which is kind of a popular luxury thing to have in homes now. But this one specifically I had imported tiles that were houndstooth. And people don't not too many people are familiar with patterns and fashion. That's always been a passion of mine. And so houndstooth is a classic British, you know, pattern. Oh my god, it's houndstooth, right. It's the dog wash. So that's why I did it. And
JEFF FARGO 28:48
oh my god, I
Vera Chamberlin 28:49
almost felt like I wanted to just like tell everybody that like it has to if it's a dog wash,
JEFF FARGO 28:54
do you when you have that kind of money? Do you have someone come in to wash the dog in the dog wash because you don't wash the dog yourself? To do something like
Vera Chamberlin 29:03
you know, for this homeowner, they don't live full time and Vegas, so I'm not sure
JEFF FARGO 29:11
okay, just curious. Because I know that, you know, years ago it was everyone has a Louis Vuitton. You know, dog. Yeah, little like and you're putting poopsie as you're flying, you know, first class on Emirates, and this is what poopsie rides in. Yeah, as you're going to Dubai or whatever. And now it's elevated to having a frickin dog wash in your house. Yes. Is Um, yes. There's people starving in Africa and you're putting a dog wash in your house, what the shit? Okay, hey, whatever, it's your money, you earned it, or you got it somehow and off you go
Vera Chamberlin 29:42
well, to some people's defense. I'll say this. If you wash your own dog, and let's say you have a bad back. So the dog wash is elevated actually. So you don't you're not reaching down. It's kind of like bathing a baby and if you have a bad back and you're reaching around the tub to do it.
JEFF FARGO 30:01
It's not Goddamnit Vera lemons lemonade. Look at you. Holy shitballs Okay, no, I'm in
Vera Chamberlin 30:08
your thing is doing. Having, I guess the feeding station built into in your kitchen island. That's cool. We're in your secret pantry I got super cool. So I actually think that's great because that's such an eyesore. Those, you know, the feeding bowls, and they're just usually right. They're awful.
JEFF FARGO 30:27
And there's food all over the place water all over the place. It's horrific. Yeah, that
Vera Chamberlin 30:31
requires a either new build or remodel, kind of remodel of the kitchen to do that, because you have to build it into a cabinet or an island.
JEFF FARGO 30:43
Yeah. So if, if I don't have 1.7 $1.8 billion to renovate my home, and I want to use you what's like? Not again, I don't want to say like what's your rock bottom price? Because it's I don't want to insult you. But do you have like a range that you for someone that like to say alright, you need to have this much if you want me and everything I bring with my hounds tooth, and all that for the day, which I still think is frickin hysterical. Vera. Oh my god.
Vera Chamberlin 31:13
I had a chandelier in there too. By the way in the dog wash had a chandelier. It was appropriate though. It wasn't like a crystal chandelier. Okay,
JEFF FARGO 31:21
hold on, hold on, hold on strike what I'd my last question. What in God's green earth can motivate you or somebody to put a chandelier in a dog wash unless they're the owner and stakeholder in Tiffany's? Or sworsky. Crystal or whatever? No, it
Vera Chamberlin 31:37
wasn't. It was not a crystal chandeliers. Faux. It was a chandelier made out of brass. Okay, so it was still kind of like a modern design. And the ceilings were so high as in you wants to come lower.
JEFF FARGO 31:51
The center? Yeah. Okay. How much? How much was the brush chandelier?
Vera Chamberlin 31:55
That one was about? Uh, I think it was somewhere between 608 100 Just remember?
JEFF FARGO 32:02
Oh, I thought it'd be like 1000s. No, yeah,
Vera Chamberlin 32:05
it was the dog wash. Okay.
JEFF FARGO 32:08
He doesn't, isn't gonna look up and see as she's getting airbrushed.
Vera Chamberlin 32:11
I honestly, sometimes I convince clients against certain next things where I'm like, let's use the money. That's where I think about what's important in terms of the budget. Tell me about this. I guide them a lot with their budgets. Like I'm talking
JEFF FARGO 32:25
to Chet GPT. Yeah, tell me. Give me an example. What we're going to talk about, we're gonna talk about his or her for me.
Vera Chamberlin 32:33
I think I think I call her her to know he is he's a he's a he. I know. He's my boy.
JEFF FARGO 32:39
For me. She is a incredibly smart, powerful. She's about five seven with a thigh gap. And she is omnipotent and knows a lot of stuff. But it's also okay to say if she doesn't know something. Yeah, that's that's do that actually. That's my that's my that's Chechi PT for meals come up with a pet name for her. But that's I think I
Vera Chamberlin 33:00
told you once who who I think chat is supposed to be who? I believe. I think we I think we were texting about this. That I think he is like the protagonist of you. A very intelligent, good looking dark haired male who is very bookish type, right intellectual type. Slightly socially awkward, probably obsessed with you and most knows way too much about you might murder you in the future. Maybe not. But or tie you up somewhere. Who knows? Because that's who knows where this intelligence is going? Right? It's it's aI so but that's who I think that is.
JEFF FARGO 33:48
Just saying Food for Thought lemons lemonade, but tying up could be called also choosing a date night. Or some people that's that's called Shabari. It's actually a wonderful thing. Yes, you want to go down and dabble net, if anyone knew about until it became a symbol of what? What is it called? Shabari.
Vera Chamberlin 34:01
What is Shamar?
JEFF FARGO 34:02
It is a Japanese it's 1000s of years old.
Vera Chamberlin 34:05
Oh a time people are dying people.
JEFF FARGO 34:06
People that love it. The ropes are very soft. So it's not like you're not
Vera Chamberlin 34:11
going to beat out of so yeah,
JEFF FARGO 34:13
you're not going to Lowe's and getting Shabari rope.
Vera Chamberlin 34:15
But it's the same as a rope. But it's just you're a huge fan of Japanese culture. I've always been a fascination since I was a kid. And wabi sabi is very influential for me and my design, actually. But yeah, so
JEFF FARGO 34:31
it is yeah, the rope is you're not going to go rappelling out at Red Rock. We should already rope Yeah, but it's people that like to get tied up, or like to get tied up to the point of being suspended. You know, from like, a buckle, you know that you're suspended from the ceiling. Right? There's Yeah, I have friends that are totally into it. And I never even it's a whole culture never knew about it. Yes. And so I became sick like whoa, I can barely tie a double knot like I can I tie my shoes. That's a win. My favorite guy. Almost just slip ons for a reason.
Vera Chamberlin 35:02
So you're like, in line with my seven year old son. Yeah. And
JEFF FARGO 35:05
Sebastian and I are in lockstep if I can get Velcro, but I'll bring back velcro. So for my shoes, it's fine. You know, that was okay for dates, nights and stuff and stuff like that, I would do that. I think that, okay, so let's get back to our original thing is when you know, a couple of times when the clients were going in one direction, and you just took them and your vision, your vision, not overpowered, but educated them into really what their vision should be. And they did pivot and it was a win.
Vera Chamberlin 35:34
Yeah, um, so that's where, from a financial standpoint, or I guess from that standpoint, in general, where people start getting really too excited about maybe one concept, right, it's like, putting you in earlier, they're independent, they're in there, and they're, and they're and, and it starts becoming a lot of hanging things. And especially in open concept rooms, you start, they start really fighting each other. So that's where I have to tell them hold back on some of these things, because I'm trying to also just figure out where money is spent better, and sometimes you over focus on the construction part too. And then you forget about the furnishing and the styling afterwards. So you need to leave enough money also, to buy furniture and styling. And, and that is actually one of the things that I have began to practice that I didn't do always, I would not necessarily always furnish a house, I might just do the whole design and the remodeling. But and then in the end, I couldn't great, get great portfolio pictures, because it's just an either a I'm getting it when it's not filled. And then it's just kind of empty looking, right? It's just the bones of the house or the or just the finishes of the house, but without the actual feel of it. And, or then they filled it up with things that were not necessarily part of the aesthetic of, or the vision and then in a way, they're not as impressed or happy with the outcome. And they don't know why. And and then also I can't get good photos for my portfolio, which sounds kind of selfish of me, but that's the basis of my work, right? Like if I can't have completed, like, continue to create more for my portfolio, I'll become stagnant also, as far as work, right. So.
JEFF FARGO 37:48
So being one of the top interior design people around, how often do you get asked to do like a red room or stripper poles or like, stuff like that,
Vera Chamberlin 37:58
you know, Magus event? Yeah, I there are some I think people that are specialized in that. Most just yeah, I've made a couple walking closets into more like, a little bit glamorous, fetish closet, I guess. Yeah, that's the most
JEFF FARGO 38:20
honest truth because this is Vegas. And it's just here. It's like there's no holds barred. Yeah, and I've been in real estate here for almost 10 years. And three times I've walked into houses and there's been a stripper pole. Yeah. In the bedroom. Like really?
Vera Chamberlin 38:33
Sometimes the only pull that so
JEFF FARGO 38:34
like a load bearing beam like I'm like really like fire
Vera Chamberlin 38:36
on this thing a day. Maybe they don't hire interior designers.
JEFF FARGO 38:39
I don't think they do. I think that's more of like you're hiring, you know, somebody off of Angie's List or something like that. You know, find a load bearing beam with a stud finder. And yeah, you buy it off of Etsy or whatever. And I bolted in there.
Vera Chamberlin 38:52
You know, from a design standpoint, I would create a some secret room for that. I would never do that to a bedroom. Just from a design standpoint. It just nourish. Yeah, exactly. Now, if you have the means you would have a secret room. Whether has windows or not. It's just Well, it depends. I guess if you have kids or not right, how secret does it have to be
JEFF FARGO 39:18
Windows? That damn thing? It's like It's like the castle of Braveheart. To get into that thing. It's like retinal scan. Log over to like block anybody from coming? Yeah,
Vera Chamberlin 39:28
yeah. You. I mean, you could do that. Yeah, especially if you have kids, right. 100% right. But sometimes I think that would take spontaneity away. But
JEFF FARGO 39:38
the greatest thing when I was married my ex, we bought a house in Henderson. And it was 90% got Yeah, Mister 2013. The best thing she did and I'm like, why but then looking back like Oh, locks bedroom for the master for the knob called primary bedroom that there's a lock on that it's a good lock, not something a child could hurl themselves into in a fit of rage? Because they're sick or upset or miss you to knock to break it through to break through. Yeah, so a good lock, and then also a good lock on a bathroom door. Yes, because sometimes you want to have fun in the bathroom. Well, there's that too. Yeah, when you have kids, there's a hold on, you know, this, there's a whole nother set of, you know, circumstances of exterior influences that can be coming in going. Yeah, you know, rocking. And so those were like, the biggest things that she did that I was like, why are we spending all this on these locks? And then I was like, oh, yeah, this is why this is wonderful. Okay, yeah, I just think it's stuff like that you don't think about, it's those details. And it's those details that that's where they hire you.
Vera Chamberlin 40:47
That's where I also think an extra. I'm a big fan of an extra walk in closet. And within the primary, oh, even if it's a small one, for one, to hide everything in there, all your toys, whatever it is,
JEFF FARGO 41:03
chunk of stuff that
Vera Chamberlin 41:05
you're interested in. That's where your ropes are, I don't know, whatever it is in there to represent guns,
JEFF FARGO 41:12
it could be gummies. It could be edibles. It could Exactly. It could be, you know, whatever you want.
Vera Chamberlin 41:17
It has to be removed from your regular closet because your regular closet you're going in and out of all the time, therefore there's a danger of it not being locked. So I think having a closet that's locked in has some sort of something some sort of electronic kind of way to get in when we're
JEFF FARGO 41:36
done like crazy design, stuff like that, where it's like Mission Impossible kind of locked thing or like some type of crazy design thing that somebody asked.
Vera Chamberlin 41:44
I actually have a project right now that is a walk in closet, or, I mean, it's two massive closets basically that are across from each other, the his and hers. But the hers. My client is has a lot of designer purses and designer shoes. She's an avid collector. And so it's all glass walls to get in and it's going to be a fingerprint to get in. So it's not just a cute, I guess I actually most of her kids are out of the house. But it's smart. If you think about it, right. I think I just heard of some buddy's house being broken into in the ridges. And that's what they did. They looked they, you know, beat them and did things to them and that, but they basically took all purses
JEFF FARGO 42:31
and purses, right? She has a panic room for her purses,
Vera Chamberlin 42:35
pretty much but it lights up and it's going to be breakable glass. And but I guess there is the issue of like, what if they torture you? Right? You're gonna open it. They're gonna
JEFF FARGO 42:45
take your finger anyways. When there's a will there's a way I'm just saying that there's nowadays with you know, with technology and the advances we'll talk next about which at GPT and AI, your mind is opened up to so many more things now. Yeah, and what to do, and to talk to a resource like, you know, like Chechi PT is which people were just scratching the surface? Yeah, on it. I mean, everyone thinks that 4.0 is amazing. And I'm listening now to Sam Altman is on a podcast with live Friedman, who is the guy's back is brilliant, like MIT AI guy. Yeah, clearly on the spectrum. But his quest and his questions are phenomenal. And the whole conversation and the direction they're going. And I'm also this morning and almonds, like, I want to make this so user centric. He said this in the podcast, I would love to just like tour the world and have beers, have drinks with people with users and just get, like feedback from them. Yeah. And what can we do better? That's amazing that they're just open sourcing everything. And that's why there's so much criticism of the platform. And he's open about it to say, yeah, there's some stuff that's, you know, that scares
Vera Chamberlin 43:56
me on chat. GPT there people are.
JEFF FARGO 43:59
Well, there's I mean, what the press yeah, there's always going to be people. It's scary. And it's it's a new technology. And it's the, the you know, it's the first platform to reach a million users the fastest in the history of the internet. Yeah, more than Gmail or Facebook or anything. Yeah. That it's unprecedented. The amount of participation that's receiving from the public.
Vera Chamberlin 44:18
Yeah, I guess the problem will be what are they going to do with that information that they're extracting from us right that we're giving them and they're giving us information so I guess in to some extent I sometimes like cookies like I like the fact that they're predicting and suggesting things for me right, like so I'm kind of I'm not doing anything illegal ever. So I guess I don't worry. But I do think that is it's obviously a problem with the whole idea. Like what has happened with the presidential election is right, several of them probably in terms of misinformation and In terms of, you know, that Russia can go and and influence by, by, you know, on going on Facebook and and other forms of social media and, and how people just, you know, for example, elderly people, especially someone that is very close to me, she she is primarily on Facebook or Instagram and Facebook directs her all this stuff, all this information and she's constantly calling me thinking that there's terrorists here in Vegas that there's terrorist camps outside of Vegas, or that the latest one is she's
JEFF FARGO 45:44
was wonderful. How dare her say something like that? Pro I was just in front last week. I love her and how dare she says,
Vera Chamberlin 45:50
apparently there's like al Qaeda has set up camps here and then
JEFF FARGO 45:55
wouldn't be bolder, but not malapa. Absolutely. But yeah,
Vera Chamberlin 46:00
exactly. Well, maybe they like the red light district or the cat houses, right? Yeah, that's fine. They don't get around women very often,
JEFF FARGO 46:07
I will know they can't. They're promised 1000 Virgins or something like that, as long as they do what they're supposed to do. I think you're right. I think that with how are you using it now? Because we've had these talks. Yeah, we're friends and with with AI, how are you using it now in your field?
Vera Chamberlin 46:26
For me, it's so I'm such. I'm such a detailed thinker in general. So when I write an email to a client, explaining something that should be fast and simple, I just think of every aspect of where they might be emotionally when I give them this information. And I'm going to over explain it and get overly detailed. And that will take me I don't know, 15 minutes, sometimes 30 minutes to write an email to them just because I'm like, doing it, rewrite it, edit everything. So I now go on chat, and I say write a client update about I'm waiting to hear back from the contractor on the bid. The floor plans are approved, I I'll just list the things that I want to say. And then chat will write up an email that is very professional and very, just, you know, to the point and not so long winded?
JEFF FARGO 47:32
How much of your time is it saving? Something like that? How much time would it save
Vera Chamberlin 47:36
you like it saves me for sure? an hour a week or probably more like two hours almost sometimes depending? So I do that I do occasionally. Sorry, fans, I do occasionally have it write a caption for me on Instagram. Also, don't
JEFF FARGO 47:54
be sorry, buddy. I do it all the time with my stuff I do.
Vera Chamberlin 47:58
Because you run out of like things to think about. They just can't I will. That's another thing. It'll take me like 15 minutes to come up with a good cause caption and I know what I want to talk about. And then I just tell chat to do it.
JEFF FARGO 48:14
I push content out every frickin morning on every platform. I'm putting out long form once a week. Now that's gonna go to more soon. But I will go in and say it's all about the prompting. It's all about and what's your great because if you're a detail person, chat GPT has become your best
Vera Chamberlin 48:31
friend. Yes. 100%. It is your best friend. I know how to direct it exactly right.
JEFF FARGO 48:35
You know how to direct it. And as long as you can even to have it add nuances once it gives you its response. You're having a conversation with a platform, not Google where you're asking it something and it's asked and answered. Yeah, this is asked answered. And then let's tweak it a little bit. You can keep tweaking it as much as you want to. Yeah. And that's the part I love. And I'm not a detail person at all. I'm ADHD out the wazoo, but with this. You are but that's a whole nother but that's
Vera Chamberlin 49:04
me. I go I get overstimulated by what I'm doing. And then I hyper focus, and that's my problem. And then multitasking is sometimes my enemy. I guess for that reason. I hyper focus the
JEFF FARGO 49:17
worst thing ever, because then you're just you're giving yourself to so many things and then you go to bed at night. You're exhausted and you go What did I accomplish today? Yeah,
Vera Chamberlin 49:24
it's a terrible thing. Like it's it's just the path of mediocrity is multitasking.
JEFF FARGO 49:30
It's ridiculous I with with Chachi PT. I wrote my mom's obituary within. Yeah. And I mean, being an only child of a single mom, raised by a single mom and my dad was around two but that's why I live in my house and you're an only child. Right? And so that's your family for me. And it was she passed away on a Sunday. And it was on a Tuesday. people reaching out going hey, you need to obituary for back in Canada going to New York for everything. thing there and they need something and I'm like, Oh my god. Okay. And then I thought, wait a minute. Chechi PT. Yeah. And so I did a very detailed and bald the entire time, while four or five times easily. I'm so sorry, while typing Thank you. But what that did for me in terms of how eloquently it wrote at the very end even saying, I am so sorry for your loss. And I'm sure that
Vera Chamberlin 50:29
why do I feel touched by the computer? And
JEFF FARGO 50:31
well, that's it. And I know that uniform that Donna touched many people's lives throughout her life. And I was like, what?
Vera Chamberlin 50:42
It said that, yeah, I'll send it to you. You just blew my mind.
JEFF FARGO 50:46
I'll send you the thing is the what I sent the funeral home that push it everywhere. There's a character limit. So they had to edit. But I'll send you what Chachi Petzl have
Vera Chamberlin 50:56
to say that yeah, I remember you mentioned it to me that you would do it was
JEFF FARGO 50:59
when it did that. I embraced it. Yeah, I saw this is it this is I am all in on this platform. Because I'm trusting this with it's it was that was the most important document. In 53 years, I had to I had to put together and I did. Do you
Vera Chamberlin 51:14
think that they programmed chat to do that? Like if somebody talks about a death? Or did chat figure that out from all the information that it's learned that when someone dies, you should feel bad because people are in pain, right? I wonder what it is? What is the programming there and the thought process? Well, that was
JEFF FARGO 51:37
going on 3.5 Because before 4.0 came out, so 3.5 is I want to say like 300 billion parameters. Now it's like 100 billion parameters. Now it's 400 trillion with 4.0. So less parameters, but still did that was earth shattering to me, Vera, that it could write such an eloquent poetic tribute to my mom. I even did prior to that I put in because a lot of people do celebration of life. And my mom is fiercely independent to the date. So the second she died was second she died. She thought she was she was she was and so I didn't want her celebration of life. But I had a conversation with Sachi PT and said, Please come up with your top 10 suggestions for an alternative to celebration of life. Wow. And so it went through and I said, we'll make it funnier. Yeah. And then I think we settled when I saw that was like our her final going away party, is what we're calling it. And we're doing it at Kanagawa Country Club, which is on the lake, and she was a member there for years. And we're gonna do a whole thing there for her. But that helped me set the tone for the send off that we're gonna give my mom Oh, that's amazing. From artificial intelligence. Yeah, and was such a help to me. And if it wants to kill me a month from now, it's okay. Because what it did to help me grieve and help with the trauma of losing my mom, 14 hours before I write like that testimonial, the state
Vera Chamberlin 53:13
thought about that to us, like chat on a psychotherapist could be an I'm going to explore that euro
JEFF FARGO 53:20
400 trillion parameters it draws from, and they're just I know, they're, they're working on five, it's just gonna get better. And so you could say, if I you know, act as Carl Jung act as Sigmund Freud away. Here's all of my these are my challenges I'm having in life right now. How do you feel I should overcome even like time management? Being a better parent. Budgeting my my time budgeting my money. Yeah. And think of a therapist or someone who's the one woman that's all over TED Talks breed with a B something of a B.
Vera Chamberlin 53:59
And Rene Brown.
JEFF FARGO 54:00
Yeah, Ray, Ron, everybody loves her. And I've seen some of her stuff. She's really good. Yeah, I've
Vera Chamberlin 54:03
read some of her books. As Brene
JEFF FARGO 54:05
Brown. How would you help me with my struggle with opioids with my struggle with infidelity in my marriage? Yeah. How would you
Vera Chamberlin 54:15
and I can ask it how to how to I want to learn how to meditate. I think you know what, you should learn how to ask him you should ask me sure having me want to call it her.
JEFF FARGO 54:26
I've been saying to my girl that's okay. I'll share you know share know it's him. He's got a four year career him ask him he's a hand asked him all about Shabari. Yeah. And ask all about them. That's okay. Yeah, I'm just saying
Vera Chamberlin 54:38
it's, I've actually heard of it before. Just forgot about the names. It's a
JEFF FARGO 54:41
wonderful, it's a wonderful little thing you want to go down. Oh my gosh. But it's those type of things too
Vera Chamberlin 54:46
many design tunnels that I go down on a regular basis.
JEFF FARGO 54:50
Think of designers that you adore. Think of styles say they're from the Far East say they're from a Italian home. Never, and what, and then go into Chechi PT. So ask, you know, that's
Vera Chamberlin 55:06
what I've done a little bit with captions for Instagram because I know where I've drawn my inspiration on a on a, you know, on a house or a room. And, but it will do just such a great job of like tying those two inspirational ideas whether it's, you know, it's, I'm tying English colonialism with maybe wabi sabi, right. And then it'll just explain how it ties together. And then it just did such a beautiful job basically, vomiting out what my brain like, connects that I like, but explaining it in layman's terms for other people to understand what my brain is thinking. And it's, it's, it's done a fabulous job at that. The only times I don't have chat do my captions are. I mean, I'd say majority of the captions are done now, by chat. So when I do, usually a photo, and especially if it's a photo of me, that's usually I write a heartfelt caption on that, and it's usually a longer caption. And I have noticed that I don't always feel like chat has my tone of voice, even though I will ask it to write something warm friendly. It and lacks a little spunkiness I think, right? Like just little little nuances about me, and it lacks a little self deprecation. And I'm a little bit I can be, I can be confident and self deprecating and like the same, like, you know, the same sentence practically, because that's just how I am. And that's how I feel about myself in the world. And chat doesn't get that complexity of a human being. And that's where when I write these heartfelt captions, I want 100%, right, all of them myself,
JEFF FARGO 57:06
there are ways that you can take transcripts of you speaking, like I use otter is a great one. And I will use that to come up with I'll take a a short. And so it's 30 seconds long. And I take that, and I'll put it in Otter and otter will scrub it for all of the audio content and put it in text. And then I'll take that text and put that in Chechi pt. And saying acting as a real estate marketing professional. Please create 10 Social attaching 10 engageable social media headlines,
Vera Chamberlin 57:43
you're batching them. Yeah.
JEFF FARGO 57:47
That's a great idea. Yeah. So it's literally you're taking your short form content. And you put it in Otter, Otter scrubs it for text from the audio, puts that in a text format, copy and paste the text, put it in Chechi PT with the prompts acting as a interior design or whatever vertical you're in. Yeah, comma, perimeter dash professional, create 10 engageable social media headlines for the following and put in quotes.
Vera Chamberlin 58:19
That is very interesting. So they they'll read your text and the way you spoke, and then your other zactly Ryan, and you say, Use this as reference without
JEFF FARGO 58:33
using the following as using the following content and then put your copy or copy and paste from otter, you put that in quotes. Okay, and then highlights it and then it knows interest. But I know of because that's 60% of my you know, Tik Tok feed is AI. And most of that is chat GPT. But there are ways also now that you can literally have it, speak like it's you. Yeah, the more because there's a character limit. But there's more you can start putting in Have you speaking on video? Well,
Vera Chamberlin 59:06
I imagine it will only get better.
JEFF FARGO 59:08
Oh, absolutely. That it will be it'll get to the point that people won't even know the difference. Yeah, because
Vera Chamberlin 59:13
I know even. And I think this is maybe where I've had some people say, Oh, I don't know. It just didn't seem it just didn't do what I wanted it to do. And I think they didn't edit it enough and ask it again. Like ask it again. Ask it to reword it to say it in a different tone of voice. Use other adjectives, right? But and then still, after I've it's like I figured out that as far as that they're going to as chat is going to go. I'm still going to edit it myself and change a little bit and add a little bit of a do spark to it. Because it lacks Spark,
JEFF FARGO 59:52
honey for headlines. I'll take maybe an hour but either I'll do it myself. And if I say give me 10 headlines. I'll take like three and seven. I like those a lot. And I'll do a hybrid of those. And then that's what I'll use for my posts. But also what I'll do is I'll say, come up with 10 hybrids of point three and point seven,
Vera Chamberlin 1:00:10
say haven't done batching also, gosh, batches batches. My time
JEFF FARGO 1:00:16
batching is a way to go my friend, because then it's taking all of your thoughts from video. You know, audio, and audio is great. Yeah. Otter is a great platform. My buddy Cindy turned me on to it months ago. And so I'm putting everything in Otter I use that another platform I love is Vid IQ for YouTube. Because their app I'm averaging now I put a short out a day, I'm averaging over 1000 views for every single day my shorts on YouTube, which is bananas, because I don't look like I'm not I'm not blonde with you know, lime green on and stunning. My hair looks like my neck with you know, oily T zone and has an eye my eyes. And I'm just fighting the fight Mary
Vera Chamberlin 1:00:58
captivating. Don't, don't underestimate your
JEFF FARGO 1:01:02
IQ. But it's it is when you look at what gets most attention on social media, what's going to be a thumb stopper to somebody, you've got to, you've got to hit them with, it's got to be really engaging content. And so what is that? Well, they've got to look good, one way or another aesthetically pleasing, but they've got to back it up. Yeah, most of the time, if you're a hot girl, sometimes you get a pass with social media, you could be saying almost almost nothing and get and get stuff. But yeah, for you to have something with an engaging headline. And you've got the right you know, the right stuff in there. And the algorithms do their work. It's magic. And so I use vid IQ and I pay 120 bucks a month for it. And I will put in sometimes the whatever I've created in chat GPT and vid IQ has their own AI I know it's set GPT I know it's gotta be but they'll create different headlines for me if I want to, and with an end or they suggested keywords, hashtags and all of that. And so I'm all in with that. With I love that IQ and love I think media here in town into their video ranking Academy is the best money I ever spent. Those guys and girls are so smart and that's all they do. And there's a little private Facebook group and it's very collaborative and we're sharing our stuff back and forth to me still YouTube is the end all be all
Vera Chamberlin 1:02:25
yeah but in general that's what I know platform Believe it or not, I'm just literally loading up videos this past week on YouTube really and not even logged in yet only short for loading those up now. And while I have my my VP is doing it and and then the next step will be you want to be all in
JEFF FARGO 1:02:47
on the short form for right now. Be thorough everything is there battling tick tock and they know it that's why tick tock has gone to more longer form content. Yeah, yeah, because they're battling YouTube. So they want more eyeballs on their platform, and they're giving more people love if you're putting out a three four or five minute video sometimes. On on tick tock, which I'm gonna start playing.
Vera Chamberlin 1:03:07
That's what I've been hearing,
JEFF FARGO 1:03:08
I need to do that. I'm gonna start playing with that as well. But for right now, still the 800 pound gorilla in the room is Google, which is YouTube, which is shorts. And so you want to be all in with your shorts. Yeah. And have just have Chechi PT, do your, your headlines for you. And I do one or two, because there's a character limit of I think 100 on the on the headline, but I will do one to two to maybe three hashtags. Yeah, and it's an I'm not even really doing descriptions yet. I'm just doing hashtags. And they're
Vera Chamberlin 1:03:39
doing your your hashtags, VID IQ or
JEFF FARGO 1:03:43
both. I use I use both I use more I use vid IQ. Now as my I don't think they do hashtags. But they'll do like trending keywords, key phrases, and they score it. So that's like a heat map. So green to like, you know, orange. And so you can you can click on the ones that are good. And I throw those in. It's like a half an hour to 45 minutes every morning. And I'm posting on every platform imaginable. Yeah. And about to go into, like I said, Spotify and do more, you know, iTunes stuff and all that. Yep. Go on. They're going to a lot of the audio only platforms that are out there again for organic search to show up. Yeah, you need to have a guy who hires you all that Yeah. And plus, it's it's such an important medium in general because of what you're driving and doing things. Right. Like I think
Vera Chamberlin 1:04:33
video platforms, obviously are very big with with younger people because they have more time on their hand. But let's say for somebody like me, for example, were you probably right I spend a lot of time listening to things because I can't I don't. I'm busy. I can't. I'm doing something I can't watch something. Or else I'm not working or not.
JEFF FARGO 1:04:58
Are you a podcast girl.
Vera Chamberlin 1:04:59
I love podcasts What are your favorite podcast? Listen to? Um Gosh Joe Rogan is definitely up there Rogan yeah so he's he's on my rotation when I just want to hear interesting things when I'm but I do spend a lot of time just trying to learn also I'm a fan I listened to some interior design podcasts I Gosh, what is the one that I really like, they're always interviewing another interior designer and it's really nice to, to your kind of listening, listening to what other people are doing. And it's either a you're getting ideas from them or you're be it's like reinforcing that you're doing the right process because so much about business, you can be the most creative person in the world but you're not going to be a successful entrepreneur if you don't know marketing and if you're you don't know processes for your business business, right. So systems marketing are super important. And, and then self development. I think I'm looking to right now I was kind of going through YouTube a little bit, I'm really trying to get into to learn how to meditate. So I'm probably going to, you know, a podcast about that, or anything, or where I can find how to do it. Just because I'm trying to I, I'm always trying to be a better person. I feel like I've been a student of life, at least I'd say for a good 20 years of my life, I have worked on self improvement. And I think it's the the next level that I can't take myself to. Because of meditation,
JEFF FARGO 1:06:51
it feels like breathing. When we hear a box breathing, box breathing, breathing technique, I do it to put myself asleep almost every night. Yeah, you inhale for five seconds. You hold it for five seconds. Yeah. It was called by wearing your lungs for five seconds repeat. And it's, it's used by Navy SEALs. It's used by surgeons under high stress situation, yeah, to just relax their bodies and their brains and all that.
Vera Chamberlin 1:07:16
I am familiar with that. Now the meditation practice is what I'm trying to get into it has to do with neuroplasticity, okay. And with completely just rewiring your brain to do it's almost like them. The mantra of you know, how people remember there was that whole phenomenon in the 90s the secret? Oh, yeah. Right. Yeah. Everybody was, you know, thought that they could make their life become a certain way by by just you know, wishing it right. And but it's not untrue because it has to do with just putting your mind if you put your mind in the right place, things shifts.
JEFF FARGO 1:08:04
I have a guy for you. Andrew Huberman is the guy's name. He's got a beard. Good, you'll learn because he's got dark hair beard. Very much into like the the science of the brain. I'm obsessed with and I actually took screenshots of when he was talking about here are my supplements I take at night for to put my brain at ease and to relax me. Andrew Huberman is really really and I have his podcast is really good. Super, super smart guy, but and Andrew Huber was a Superman. And he's been on Rogan, a bunch of times has his own thing. And super fit. And just one of those guys is just he's good. Yeah, he's really, really I check him out.
Vera Chamberlin 1:08:45
i Well, ya know. So that's basically what I'm trying to do. I want to, I guess it's like, I want to chat. JpT my brain is what I'm trying to do. But to to get to a point where you I just want to be next level, I guess.
JEFF FARGO 1:09:02
But that's and again, again, closing that's a credit to where you are now is you're always, you know, the never ending journey to evolution. Yeah. So self evolution.
Vera Chamberlin 1:09:12
Yes. It's never it's never gonna end
JEFF FARGO 1:09:14
never. And you'll never, it's not the latter be happy. But you'll as you get older, I think we look more on our accomplishments. You know, like for both of us, it's being apparent. Yeah, that's watching our kids and knowing that we both have good kids. Yeah. And like Jack stayed with me Saturday night. That wasn't on my weekend. And Becky asked me like, Of course I have nothing going on. Well, Mike. Yeah. And so he stayed over. And that night, we we did he loves orange chicken, orange chicken in the deep fryer. Got the rice steamer made rice loves it. And then we're eating and then he goes off and does something comes back. We're talking he goes, Dad, just so you know. I brought my bag of dirty clothes and put them in front of the laundry room. Oh, he's seven. Oh my gosh. He's seven Vera Yeah. And is bringing his dirty clothes in his little laundry bag thing and put it there and I praised him. Well, looking back on it, I felt I didn't praise him enough. So I texted Becky yesterday and said, Hey, can I talk to Jack whenever you're free, it was Easter and all that. Well, he loves a FaceTime. So within half an hour, I see. It's Becky. But it's him. And, and we're talking and I said, Honey, I just want to let you know how appreciative I am of you. And how lucky I am to be your dad. For you to do something like that. Yeah, to think of me and to make my life better to move your bag of dirty laundry. So consider a seat over to the entrance of the laundry room. Thank
Vera Chamberlin 1:10:36
you Now it's so sweet. Thank
JEFF FARGO 1:10:38
you so much. And he loved it. I love it, but it's just like one of those winning moments. Were doing
Vera Chamberlin 1:10:44
a great job. Well,
JEFF FARGO 1:10:45
thank you. i i I dropped the ball yesterday. I know we're gonna I was gonna close we're not gonna close now. I dropped the ball yesterday because yesterday was Easter. Yeah. And I I screwed up. i And I admit it. On Saturday. I go get shack and we're driving from Becky's house to my house. 15 minute drive. And, and he's like, Yeah, tomorrow's Easter night. I didn't register. I'm like, Oh, that's great. Honey. I'm so happy. You know, he's like, it's easy. When you get to come to mom's I said, I'm sure he isn't back. He was having people over and her family was coming. I'm sure that the whole thing. And then he says, Is he coming to your house? And I went, Oh, shit. Yeah. And I'm like, Honey, you know what, not this year, I think and he said why? And I said, I think he does. He forgot about me this year. I'm sorry. And he said that's okay. And with his ADHD he was onto something else. But now he I obsess about that stuff to be a better parent. Oh my god dammit, Geoffrey. Like you should have stepped up and at least like little Easter basket for him and a card from the Easter Bunny. That could have been there because he stayed up with me that night yesterday. Yesterday. He said it was there. And I'm like, oh, so I failed. miserably. Yeah, for Easter. But we made chocolate chip banana pancakes. We made bacon weed. He now loves to have a fried egg. Sunny Side Up on top of his pancakes. He breaks the yolk and let's see Oh, wow. All over the ball. Yeah, wonderful. Guy. We're foodies and Inspiron. Oh man.
Vera Chamberlin 1:12:02
I actually had Sebastian. I actually referenced you to Sebastian on. On Sunday. Yeah, on Easter. And we. So I had peeps all over him. Like, I'd like to take peeps and like when you pull them apart, they're sticky. So I stick them to things. So that's what the Easter Bunny does, right? I hope no kids are listening. No literature listening. And it the I stick them all over the place. They stick them on trees. Like i i almost look like there's like a plague of peeps, I guess almost like they're just growing everywhere and climbing the walls and climbing up trees and and it's just something I've done for a long time. And so afterwards, we were going to make rice krispie treats. This is well over like all the hunting was done. And I referenced you and your son and I said, Honey, you're gonna make rice krispie treats with me because my friend son is your age and he can cook he can grill. He can do everything and we have not been teaching you how to cook. Yeah, so he made rice krispies. Really good. Yeah.
JEFF FARGO 1:13:24
There's How did he feel after going through the process of making the rice krispie treats. Like was refilling, like of accomplishment there was you're like, Oh, that's nice. Let's eat.
Vera Chamberlin 1:13:33
Um, I think well, he was really he was really enjoying the process of the peeps becoming like, melting because it's kind of a little bit gruesome. A cool because a puff ups like you have like, yeah, the butter and then they're like wool. Yeah. And they're puffing up and then you're stirring them and it's sound, then it became like a whole thing. Like, ah, they're screaming and they're
JEFF FARGO 1:14:00
what, whatever. As a parent, what the worst thing you can do is say, I'm going to do this.
Vera Chamberlin 1:14:06
Which I'm have been
JEFF FARGO 1:14:09
guilty. Every parent is guilty of that Vera.
Vera Chamberlin 1:14:11
I think being like single parents, being outdoors. You're you're you don't have somebody else to help you. So you're, it's like all on you and you're like, everything is fast.
JEFF FARGO 1:14:22
You have someone to help you and your name is Sebastian. Yes. And he will help you. Oh, he only me he wants to help you. Yeah. Okay, that's what I've done with my daughter Alex can now cook like it's nobody's business. Wow. And she was eating sushi out of a highchair when she was a baby. And now her favorite thing if you called her right now and said Alex Fargo, where's your favorite place? What's your kind of food? She'd say? Sushi.
Vera Chamberlin 1:14:45
She is also right sushi. If you
JEFF FARGO 1:14:49
take out the words, I've got this too. Let's do it together. Yeah, it's gonna take longer, you're gonna make a bigger mess. So it's probably gonna break and that's all Okay, because the life lessons you are instilling into your child, and the experience you're creating together with your child. Yeah, is insurmountable. Like there's nothing that can touch that. It is unbelievable what you're doing to create that bond, especially between a son and a mom. Yeah. That is a very strong bond to do that. And on a similar track. I do that with Now I've done it. I started with Alex, but I do it with with Jack at different levels, jackets more, let's grow together. Let's make breakfast together. Yeah, let's make orange chicken together. Let's do a rice together. And with my daughter, Alex, she just got into LVA, which I didn't know this is one of the top performing arts high schools in the nation. It's top 10 Wow. So and she's musical theaters, her jam, and every parent says their kid is good. Like every parent thinks their kid is good looking. Or some there's some ugly babies around his face. There is there's this ugly fucking kids. And so she talks you
Vera Chamberlin 1:16:02
know, my kids are gorgeous. Youth in general, my youth in general is absolutely general when you look back and you might sit there and compare one child to another, but if you look back at just how, just in general, like just being young is it's a beautiful, wonderful time in your life like and the nurse skin is flawless. Everything about them was just kind of in a way there. They are kind of all like puppies. They're a little cute. They all
JEFF FARGO 1:16:27
skin is like the organic 1% milk you get at Costco. Yeah, this is that white sheen, and it's beautiful and soft and lovely. So oh, so my daughter Alex, she is she got into LVA and she is into musical theater is her jam. So I just booked we're going June, end of June for five days in New York City. And we're gonna go see Funny Girl. We're gonna go see Hamilton. And we're gonna go some amazing restaurants. We're in an area of tickets with Yankee game.
Vera Chamberlin 1:16:54
I hope you're gonna get ready to have to pay for that tuition to go to college. Okay, cuz you know, she's gonna fall in love and she's gonna want to go.
JEFF FARGO 1:17:02
If she gets into Juilliard. I eat. I've said this before, I'll government cheese and live under the spaghetti bowl. So she can go do her to foster her hopes and dreams that that's the job of a parent. That's what you do. And but you don't coddle them, you don't baby them. You inspire them and educate them? Yeah, that's what you do as a parent and for me to be able to take her to New York City and now I was married before I'm still good friends with my ex sister in law. It turns out I mean, know this, I texted her two days ago and said, Hey, Kimmy, I'm going to be with Alice in New York City would love to see you and Fred replies back. She's like, you know, I do Broadway, like theater tours. So she's looking to see if there's a tour going on. Now. That's cool. Alex could participate in a workshop with a Broadway actor. As cool. My friend. My ex is like Kimmy would just get her and Lisa,
Vera Chamberlin 1:17:53
she will be able to go backstage. Probably
JEFF FARGO 1:17:57
stuff. Kimmy gave me a couple restaurant suggestions where it's actual Broadway actors and actresses that are servers at these restaurants. Like here, it's like, Don't Tell Mama, we've got downtown on Fremont, which is amazing. And those people are extremely talented. But this is New York City. And it's like a milkshake malt burger place. There's a couple of them that she sent me. I'm going to make reservations that one of them. And I sent Alex the Instagram videos, Alex is losing her mind. Oh, in any way I can bond with a 13 year old girl that's healthy and positive and legal. So wonderful. Want to do it? Yeah, I'm going to do it. And so that's the kind of stuff it's different chapters of your life as a parent, is how you want to be involved with your kids. That's so
Vera Chamberlin 1:18:39
wonderful. And it's it's easy for, I think, a father to take the easy way out and say, Oh, that's girl stuff, right? Or I don't understand that and not bond, right. And that's great. But you are bonding. I'm 100%
JEFF FARGO 1:18:53
ingrained. I take her to karate, two to three times a week. I take it tonight. And I'm right there and we talk and but I know also, if she's not doing that great, or if she's just not talkative, usually she is. But I let her steer the conversations when she gets in the car. If she's chatty, great, we talk if not, I'm quiet and we just listen to music and drive to karate. Yeah, I'm okay with that. I don't try to force it you're very present
Vera Chamberlin 1:19:17
and in the moment person in general when you're communicating with people but I feel like you are that way with your kids.
JEFF FARGO 1:19:23
Thank you. I am I'm that way with everybody. Everyone I like all my clients, all my friends. I'm you know, I'm there. I've reopened with my journey with my mom and taking care of her and her passing away. A lot of people follow that journey. And I'm very proud of how I acted and how I carried myself as an only child. You know, the last seven months of her life I was going out to Tampa every other weekend. And I'm okay with that event handled it very well thank you wouldn't change the thing. And I that's credit. My mom I wanted to kill her the last months of her life. She just was that that was the dementia of having urinary tract infections. It wasn't her in And I know that and she did the best she could given the situation that she had depression back in the 80s. Before there was Prozac. And I mean I yeah, a lot of stories of stuff. So anyways, it's just, it's made me a better parent and I know that your trials and tribulations and challenges you're facing make you an even better parent. To Sebastian. Yes. And, and just give yourself grace. Thank you for that. Thank you for coming on.
Vera Chamberlin 1:20:24
Oh, it was great. This was wonderful. I feel like this could have gone on for another couple hours.
JEFF FARGO 1:20:28
We need to do it again. Man super soon, I think. But this is awesome. Thank you.
Vera Chamberlin 1:20:33
Thank you for having me. It was lovely.
Transcribed by https://otter.ai
